We were approached by Bhogal Chemist to update the brand and identity of their pharmacy. They were looking for something simple yet stylish, with clean lines and a vibrant fresh colour, that exuded health and well-being . The client’s first ideas included making up the logo from various symbols associated with pharmaceuticals. We worked closely, with the client, through his concepts translating his brief into a distinctive logo that would be instantly recognisable.
Starting with initial sketches, by hand, we progressed focusing on the concept of the B and C of Bhogal Chemist, incorporating both into one element. Once sketches were approved, technology took over and it was down to Bhogal Chemist to choose their favourite.
And the rest is history, or should we say chemistry!