To mark their 50th anniversary, English rock band, The Rolling Stones, has unveiled a new logo, designed by American contemporary designer and illustrator Shepard Fairey.
The Stones’ new logo was based on their original, classic tongue and lips trademark designed by John Pasche in the 1971, which according to Fairey, is the ‘essence of rebellion and sexuality that is the allure of all rock ‘n’ roll.
In a statement by Fairey, he said that he was overwhelmed by the idea of redesigning the logo when Mick Jagger reached out to him.
One of the first questions he had for Jagger was the inclusion for the ‘tongue’, which Jagger responded, “yeah I guess it ought to be”.
His concept behind the logo was to highlight the Stones’ legacy and integrate the ‘50’ in a ‘creative and memorable way’, that not only celebrated their trademark icon but also to commemorate their historical anniversary.
What do you think of the Stones’ new logo? Yay or nay?
The old logo
thanks to Obey Giant